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Rickenbacker was founded in 1931, manufacturing the first modern electric guitar. But, it was the British invasion that really put Rickenbacker in the limelight. With all members of The Beatles using a Ricenbacker and John Lennon owning several over his entire career, Rickenbacker essentially shaped the sound of the British Invasion. Over time their more modern designs like the 330, 360, 660, and 4003 bass rose to incredible popularity with an even broader range of artists from The Smith's, Wilco, to Tom Petty using assorted models. Rickenbacker's famous jangle is a sound that can only be captured with a Rickenbacker.